1. It is a San Diego Comic Convention (SDCC) Exclusive item
2. It is really cheap at only $14.90 from Toys'R'Us
3. It is uncoloured (perhaps that's why it's cheap)
Unlike the regular Marvel Universe figure, this came with a little cardboard sleeve to hold the actual packaging. It comes with a close up artwork of Captain America and a SDCC sticker.
Slide the actual item out and you have a grey Captain America. The back of the sleeve has a picture of the shield. I like it uncoloured as this guys is around since WWII and during that time, techicolor wasn't around yet.